This is an interesting reverse phenomenon.
We’re used to traditional media being massaged into (‘poured into’ might be the more appropriate term) digital formats to create new distribution feeds.
So I was intrigued by the way a Swiss-based startup, Small Rivers, lets me pull in digital feeds from Twitter and Facebook, and create the look and feel of a newspaper.
Now I grant, this smacks of a vanity press affair, but if we think slightly outside of the ‘Daily Me’ the ease of generating an aggregation of content might be give us different approach to corporate newsletters. I subscribe to a lot of newsletters, or pull them in via an RSS reader. These custom news sheets, could be open up a new level of variable data print options, too.
Many years ago I managed a Print On Demand for a Marcom portal. It seemed liked the coolest thing at that time, but seriously lacked the kind of customization I was always asking for. That was because it lived inside a print company –tied to an Indigo machine– and not a digital content aggregator. Today, an organization with a team of writers who create content in a handful of social media channels could collaborate on a newspaper, and not even think of themselves as being in the news business. They could be marketers, researchers, videographers and bloggers whose output is turned into a news channel once a week.
No Indigo required!
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