RSS

New meaning to ‘water sport’ with M8 launch

18 Nov

Hats off to Wieden & Kennedy for this amazing visual treat for the launch of of the Nike’s M8 shoe with Carmelo Anthony‘s signature.

The hologram effect is a water projection, with an interesting live-action scene to add to the illusion.

Advertisements
 
 

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: