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If nobody’s listening, why are you talking?

28 May

I just wrote a column that comes down hard on a practice many of us succumb to: Continuous Partial Attention.

We shouldn’t be surprised that, even with so many digital channels at our service,  with so many ways to communicate, few appear to be paying attention. It is an odd –but wholly appropriate– topic to take on in the few weeks before I launch a book that talks of the power of conversations.

I’m not in the news business, but I do follow some journalists very closely. So here’s a National Public Radio journo, with some great advice. he speaks of how storytellers could be paying more attention to their craft in relation to their audience’s ability to listen and remember the point of the story.

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