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‘Doodles’ push up the audio channels on Google

07 Mar

If you’ve been on the Google search page today you couldn’t have missed the tweak to the traditional Google Doodle. This one is for International Women’s Day.

To call it a tweak is to both understate it (and to state the obvious!) These Google Doodles are always a tweak up on what we have expected.

Notice, too, how these Google doodles now have a neat audio quality? On Valentine’s Day it featured mini stories by Ira Glass –the best ‘radio voice’ today in the U.S. Just like Ira’s show This American Life, Google encapsulated vignettes related to romance in (what else?) little colored hearts. You could read about that project here.

The point of all this is that plain old audio appears to be making a comeback. Big time comeback, if you consider how services such as Sound Cloud, and VoiceThread have become popular.  Is it that we have become jaded by video and pictures –with every mobile phone on the planet generating all this flotsam that wears us down? Or, is it that we may be kicking our habit of glazing over stuff, and now yearn for deeper content?

I didn’t mean ‘plain’ when I said plain old audio. Recording devices now capture a lot more quality than before. We can capture a lot more conversations, and almost make our mini audio documentaries with them. Our own little ‘Audio Doodles’.

And we are richer for this!

Now if only some rich uncle (or Google) would underwrite this idea

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Posted by on March 7, 2014 in Media, Podcasts, Social Media

 

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