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When “Off-the-Record” is suddenly not

21 Dec

The ‘microphone is always on’ rule has always applied, whether you worked for the media, with the media, or anything in between.

The story unraveling the uber-weird story of ride-share company Uber and an off-the-record meeting, gives us something to chew on. It is a gray area, with journalist Michael Wolff observing (or at least respecting) the rules of engagement in off-the-record agreements, while one of his colleagues Ben Smith does not.

The PR industry makes a better distinction of not just off- and on-the record, but ‘attribution.’ This is worth a read in case you are speaking to anyone, and are tempted to say “don’t quote me on this.”

 

 

 

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Posted by on December 21, 2014 in Disruptive, Social Media

 

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