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“Sending a message” – There’s the contents and there’s the medium

17 Apr

Slogans or protest messages on T-shirts get stale, however funny.

Speaking of making a statement, I can’t think of a better artist who has been ‘sending a message’ than Bansky.

But when a mailman landed a gyrocopter on the Washington Mall this week it was not the message that got people’s attention, but the medium. One man in an exposed flying machine.

You know it’s creative because no one seems to be talking about the contents of the envelopes that c was supposedly carrying to the nation’s lawmakers at the Capitol. We are all focused on the delivery method, aren’t we?

Marshall McLuhan  who coined the phrase ‘the medium is the message’ must be smiling, up there. No tweets. No PR agency. No Facebook page. But a pretty powerful statement.

Note: Hughes does maintain a website, where he says

Hello – I’m Doug Hughes, a mailman, pilot and the author of this web site. In my time, I’ve delivered a lot of letters, and I’m delivering 535 letters by ‘air mail’ today – a special delivery to every member of the US Congress.

On this blog post (worth a read) he speaks of wanting to ‘change the narrative’ in Washington about whom we elect. He might succeed — if only the evening news folk will only stop talking about the potential danger of the stunt.

 

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