Anyone who began using Twitter around 2008, may recall that there were certain requirements and protocols that had to be learned, unless you wanted to risk the wrath of the twitterverse. (How many of you remember using 40404 short code? If not, never mind.)
One of the holy cows about using Twitter was to avoid all caps. It was common sense, and a convention borrowed from email etiquette. We still tell young people getting started with email that it is rude to type in all caps; there are others ways to add emphasis. Communication doesn’t require one to shout! The intended audience is supposed to be respected.
So what do you tell a young person who sees the president of the United States using Twitter frivolously, impulsively, and using the tool to bully, shout and vent?
There are some things in life for which you don’t need a handbook. However I’ve got this 2009 book titled The Twitter Handbook, I will be happy to mail to 1600 Pennsylvania Avenue, Washington DC. Someone seriously needs a crash course.