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Why good writing matters. Even in the PowerPoint obsessed business world

18 May

The reason we teach writing is to get students to illuminate their ideas. The craft of writing is indeed on the decline, a topic I have dealt with in many posts before.

So I was heartened when I came across how Jeff Bezos, CEO of Amazon insists that his staff write memos with a ‘narrative structure.’ (See Fortune magazine article on this.) The reason? He requires someone to communicate clear thinking. Unfortunately, we let bullet points take the place of rationales, criticism, and memos. Or even advertisements.

I see an ad for a charter school that’s the biggest mish-mash of bullet points and headlines I’ve ever seen. It comes up as a slide in a cinema I visit. Every ‘important’ point has been thrown in for the audience to consume in about 4 seconds.

I do hope they teach writing, though. The Elements of (Jeff Bezos) style, at least.

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