Many, many years ago I decided I would no longer support or use Apple products, however ‘convenient’ and cool they were. Most iPhones and Macs before that were overpriced; we as a family decided against them. (My first PC was an Mac. Today I could by three fast PCs for the price of that Mac I owned up to 1996.)
So now, as Apple products come under withering scrutiny, such as the ‘speed throttling’ or battery issue, I wonder why people still put up with a terribly unethical company. There have been plenty of scandals that signaled to customers something was awry – from the iPad Chinese scandal, to the more recent one that smells of ‘Planned Obsolescence’ (an old marketing ruse).
Transparency is not its strong suit – secrecy is is built into its DNA after all. Including workplace secrecy. But Apple seems to understand human psychology, and knows that a shiny new object is enough to deflect bad business practice. If you read the company’s disingenuous apology, it sounds like it was hammered out by a group of ghost-writers in a tavern filled with corporate lawyers. So while there will be lawsuits and pressure from governments, it could ride this out.
So my question is, if you’re an Apple user do you ‘like‘ the company, and distrust the brand? Or is it the other way around?