Angelo Fernando

I am a computer and technology teacher at Salt River Elementary School in Scottsdale, Arizona. More about education here. Prior to that I was a communications strategist,consultant, business & technology writer, broadcaster and podcaster.

Why HoiPolloi? When I started blogging in May 2004, communication and media were being disrupted. I was convinced that the hoi polloi –Greek for that derisive term the masses–were going to rearrange our molecules, so to speak. Radical changes always arrive from those on the edges. (Think about it: Gutenberg was not a printer, but a goldsmith. He adapted a wine press to disrupt the publishing business, and change the knowledge industry!)

The ‘Report’ gives me a space to keep track of the media and marketing shifts being brought on by new technologies and tinkered by ‘people like us.’ Today the hoi polloi have more respectable titles –citizen journalists,smart mobs, tribes. They certainly tell better stories, and are more connected to their community. They speak up and talk back. They are noisy, funny, unpredictable.

HoiPolloi Report became a sand-box for much of my writing as a technology columnist for two magazines, and the hub of my experimentation with digital media. Here, I keep tabs on what goes on in four areas I am passionate about: Technology, Marketing, Media, Education. I write about Education here, if you are interested.



Random Facts:
Your3BL Radio


BOOK:  Published in 2013
Chat Republic:
How Social Media Drives Us To Be 
Human 1.0 in a Web 2.0 World                   

Topic Interests
Education, Integrated Marketing Communications, Digital Media, Content Creation, Citizen Journalism, PR, Social Media, Technology in Education, Networking, Search, Data Visualization, Interactive Advertising, Mobile Communications, Podcasting, Gamification, Radio, Content Curation, Diplomacy, Wikis, Robotics.


5 responses to “Angelo Fernando

  1. Reena

    July 6, 2008 at 12:40 am

    Hi Angelo,
    I read your article on social media resume and would like to talk to you about Please ping me at so we may connect. Thanks!

  2. Ravi & Tracy Gomez

    August 28, 2008 at 9:33 am

    your blog rocks!

  3. Thomas Morrison

    February 23, 2011 at 1:16 pm

    I love your blog and would love to guest post an educational article I have written pertaining to social media and the conflict in Egypt. If you are interested please email me for more information.

    Thomas Morrison

  4. Carrie

    May 27, 2011 at 9:30 am


    Can I contact you via email? I have a quick question I’d like to ask you. You can reach me at


    Carrie Taaca
    Higher Level Group / The Leadership & Influence Blog


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