Angelo Fernando

I am a computer and technology teacher at Salt River Elementary School in Scottsdale, Arizona. More about education here. Prior to that I was a communications strategist,consultant, business & technology writer, broadcaster and podcaster.

Why HoiPolloi? 

When I began blogging, in May 2004, communication and media were being disrupted. I was convinced that the hoi polloi –Greek for that derisive term the masses– were going to rearrange our molecules, so to speak. Radical changes always arrive from those on the edges. Johannes Gutenberg was not a printer, but a goldsmith. He adapted a wine press to disrupt the publishing business, and change the knowledge industry!

The ‘Report’ gives me a space to keep track of the media and marketing shifts being brought on by new technologies and tinkered by ‘people like us.’ Today the hoi polloi –we have fancy labels for them: citizen journalists, smart mobs, tribes — certainly tell better stories. They speak up and talk back. They are noisy, funny, unpredictable.

My book, Chat Republic, was inspired by much of the topics I have written about here on this blog. It has also been my sand-box for many technology columns for two magazines, and topics I am passionate about: Technology, Education, Marketing, and Media.



Random Facts:
Your3BL Radio


BOOK:  Published in 2013
Chat Republic:
How Social Media Drives Us To Be 
Human 1.0 in a Web 2.0 World                   

Topic Interests
Education, E-Tech, Integrated Marketing Communications, Digital Media, Content Creation, Citizen Journalism, PR, Social Media, Networking, Search, Data Visualization, Mobile Communications, Podcasting, Gamification, Radio, Content Curation, Diplomacy, Wikis, Robotics.


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