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Category Archives: Hype

Virtual Reality meets Happy Meals meets Education

Is Virtual Reality going to become the next toy? It was going to happen, when marketers rediscover the immersive experience that they never got to realize when the wonders of Second Life never materialized.

Now that McDonald’s has got into the game, letting children re-fold the Happy Meal box into a VR headset (just like the Google cardboard model, but a different template), you could expect many to follow. WIRED reports that these ‘Happy Goggles’ (ugh! I just don’t dig this name), will be available at 14 McDonald’s restaurants across northern Sweden.

Coke has also experimented with similar headsets.

Now, to be sure the Golden Arches says they want to be in the education space. How that will go is left to be seen. Edutainment might be more appropriate.

Nevertheless, VR is well suited for educational experiences like we have never known. Unlike a computer screen, the wearable experience could be used differently. We don’t need ‘toys’ in class, though. Just tools.

 

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White House goes Cheesy, hashtags and all

It’s that time of year when communicators have too much time on their hands. Consider how: North Korea is pretending to prove it has a Hydrogen bomb (various sourcessay this was a damp squib); the sports minister of Sri Lanka is claiming he’s received ‘scandalous’ pictures of cricketers in New Zealand (hotels are denying this), and Google’s ‘self-driving’ cars are supposedly dangerous (drivers have sometimes had to stop them from crashing).

Perhaps it’s that down time after the Christmas season, when there’s a news hole that needs to be filled. With Cheese, for instance. The White House is hosting a humongous cheese party. The hashtag being #youfetabelieveit. It’s called the Big Block of Cheese Day. It’s been created after Andrew Jackson’s 1837 event, for which he trucked in a 1,400 pound block of cheese and had citizens come and mingle with the occupants. A sort of Open House event.

I don’t know how Mr. Jackson managed to handle this without a Tumbler account, but it sure goes to prove that sometimes all you need is a piece of cheese to get people to hang out with you. Unless you don’t mind keeping away the lactose intollerant.

 

 

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How bankrupt is our media? The ‘Caitlyn’ story proves it

You know the media has been suckered into a story when the entertainment media and the ‘quality’ news outlets begin quoting one another. Fawning over one another, really.

If you haven’t noticed, watch how the ‘Bruce-Caitlyn’ story in Vanity Fair is being echoed by outlets sch as The New York Times (The Woman Behind Caitlyn Jenner’s Vanity Fair Cover),TMZ (reporting on the Diane Sawyer interview about “the biggest reveal of 2015 for sure…”), to Us Magazine, and the Perez Hilton’s of this world.

Consider too, the ‘reporting’ being done, and the attempt to give the story gravitas based on the tweets. You know something is seriously wrong with journalism, when the headline such as “Caitlyn Jenner Crushes Record for Fastest Time to Reach 1 Million Twitter Followers” becomes a basis for a story.

Think about it. Would a reporter have written a story of ‘courage’ had half a million people ‘followed’ someone with no publicist or celebrity photographer in tow? The mad rush to cover this event –and it seems like a media event, when you think about how carefully orchestrated it is, with photo-shoots, and Kardashian-ized comments going back and forth– even had Us Weekly retracting a story.

There are so much more important things the media could be occupied with, but all we get is a story validated by the number of tweets, followers, viewers and  ‘unique authors.’

To be fair, one media outlet, asked the tough question. Melissa Block of NPR asked this of Buzz Bissinger:

I didn’t know until I read your story, Buzz, that Caitlyn Jenner has a deal with the E! television network for a docuseries about her life. It’s the same team that does “Keeping Up With The Kardashians.” Why is she doing this? Is it the money? Is she at all worried about exploitation?

His answer?

“I think part of it is money. As she says in the piece, you know, I’m a businesswoman. I have a right to make a living…”

And we have a right to tune out this nonsense.

Click!

 
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Posted by on June 3, 2015 in Hype, Media, Social Media

 

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Why the fuss about the @POTUS handle?

Hasn’t the White House cheering squad got the memo that the number of ‘Followers’ one has on Twitter is not a big deal anymore?

In the early days of micro-blogging, when so many so-called social media experts were bragging about hitting some magic number in Followers, this was excusable – although pathetic.

So it befuddles me why so many stories are showing up about president Obama’s Followers on his @POTUS handle.

It is a fun acronym, I know. But it’s just a stand-in for a real person. Caitlyn Dewey put it best, when she said (in a Washington Post column) that “On the modern Internet, impressions of anonymity and ephemerality are, well … usually fake.”

Translated: POTUS is just that – a handle. By handlers.

 

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The Internet of Things – Cool or Creepy?

Just putting the final touches to an article on the biggest, hyped concept –the Internet of Things.

It’s not difficult to grasp what this is supposed to mean –after all the Internet as we know it is nothing more than a collection of billions of things such as servers, routers, ATMs, satellites, and devices that send and receive data.

But I came across a few interesting ways this IoT space is developing, sometimes in a quiet, boring way. By invitation, or by accident we subscribe to (and nurture) the Internet of Things. Not many people have heard of the use of Near Field Communication (NFC) by some hotel chains in (get ready for this…) bed-sheets and pillowcases! Soft, fluffy things, in other words, can provide data.

Sure, in the post-WikiLeaks world, many of us are extremely skeptical about where this data will end up. There’s a bumpy spot in our passport cover that I am told is an embedded device. It is one of those ‘things’… But what about biometric wristbands? How about license plates with RFID tags?

You would be surprised what people surveyed (by Pew Research) have said about what to expect.

 
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Posted by on December 15, 2014 in Hype, Social Networks, Technology

 

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Facebook Fatigue builds up

I feel a bit better now that I watched the spoof about Facebook Life Filters.

A few weeks prior, I had submitted my cover story, Time to Exit Facebook and expected to uppset a few FB die hards. The article was published this month in LMD Magazine. I had pointed to some of my favorite annoyances –a few of which are brilliantly covered in the spoof!  These are the most annoying categories of users that drive us away:

The Graffiti Artist – The person who incessantly posts anything and everything he or she sees, thinks or does, because it makes him or her feel like a citizen journalist.

The ‘PDA’ Junkie – Someone who indulges in Public Displays of Affection (known in the pre-Facebook era as a ‘PDA’). This person thanks a sibling, or wishes a spouse in purple prose, an act that can surely be done with more class… in private.

The Random Shooter – Have smart camera-phone, will shoot anything: expensive cars, cumulus clouds from windows of aeroplanes, birthday cakes, children, hotel rooms…

The Poser – Someone who leaves smart comments, regularly updates his or her profile picture and delights in posing in selfies.

You could read the full article here.

 

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Miley’s back-to-school lesson

In 2008, I sort of ranted about this Cyrus virus –being the dad of a child in her target group. This ‘performer’ looked like she certainly needed help, at least from a PR standpoint, if not from that of music.
 
Then there was her big move into the grownup world at the MTV VMA. Her attempt to explain it was as vacuous as the performance itself.
 
I was glad someone called it for what it is: a stunt with no depth. Camille Paglia (for TIME) looked into that space that many have tried to occupy, post-Dietrich, post-Presley, and came up with a perfect summary:
 
“Miley, go back to school!”
 
PR school, too. 
 
 
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Posted by on September 5, 2013 in Hype

 

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