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Category Archives: Hype

The Internet of Things – Cool or Creepy?

Just putting the final touches to an article on the biggest, hyped concept –the Internet of Things.

It’s not difficult to grasp what this is supposed to mean –after all the Internet as we know it is nothing more than a collection of billions of things such as servers, routers, ATMs, satellites, and devices that send and receive data.

But I came across a few interesting ways this IoT space is developing, sometimes in a quiet, boring way. By invitation, or by accident we subscribe to (and nurture) the Internet of Things. Not many people have heard of the use of Near Field Communication (NFC) by some hotel chains in (get ready for this…) bed-sheets and pillowcases! Soft, fluffy things, in other words, can provide data.

Sure, in the post-WikiLeaks world, many of us are extremely skeptical about where this data will end up. There’s a bumpy spot in our passport cover that I am told is an embedded device. It is one of those ‘things’… But what about biometric wristbands? How about license plates with RFID tags?

You would be surprised what people surveyed (by Pew Research) have said about what to expect.

 
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Posted by on December 15, 2014 in Hype, Social Networks, Technology

 

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Facebook Fatigue builds up

I feel a bit better now that I watched the spoof about Facebook Life Filters.

A few weeks prior, I had submitted my cover story, Time to Exit Facebook and expected to uppset a few FB die hards. The article was published this month in LMD Magazine. I had pointed to some of my favorite annoyances –a few of which are brilliantly covered in the spoof!  These are the most annoying categories of users that drive us away:

The Graffiti Artist – The person who incessantly posts anything and everything he or she sees, thinks or does, because it makes him or her feel like a citizen journalist.

The ‘PDA’ Junkie – Someone who indulges in Public Displays of Affection (known in the pre-Facebook era as a ‘PDA’). This person thanks a sibling, or wishes a spouse in purple prose, an act that can surely be done with more class… in private.

The Random Shooter – Have smart camera-phone, will shoot anything: expensive cars, cumulus clouds from windows of aeroplanes, birthday cakes, children, hotel rooms…

The Poser – Someone who leaves smart comments, regularly updates his or her profile picture and delights in posing in selfies.

You could read the full article here.

 

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Miley’s back-to-school lesson

In 2008, I sort of ranted about this Cyrus virus –being the dad of a child in her target group. This ‘performer’ looked like she certainly needed help, at least from a PR standpoint, if not from that of music.
 
Then there was her big move into the grownup world at the MTV VMA. Her attempt to explain it was as vacuous as the performance itself.
 
I was glad someone called it for what it is: a stunt with no depth. Camille Paglia (for TIME) looked into that space that many have tried to occupy, post-Dietrich, post-Presley, and came up with a perfect summary:
 
“Miley, go back to school!”
 
PR school, too. 
 
 
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Posted by on September 5, 2013 in Hype

 

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When attack ads have a sense of humor, brands aren’t laughing

The moment you see this website you want to have a good gaffaw.

It’s a cross between The Onion, and the fake BP Global PR Twitter handle.

But it highlights the seriousness of social media monitoring, and why you can’t be asleep at the wheel.

On Monday NPR ran a story about Ben Quayle, and how his ‘dirty’* Google juice was pushing down search results to the positive things his campaign wanted to emphasize. Problems like that won’t get buried easily.

Jon Kaufman of Zog Media was quoted as saying this industry is dependent on who controls the message.

Really? Control, or Manage?

Recall how BP faced a logo attack as well. How do you stop that? Or take a look at this Press Release. It’s Chevron’s statement on….

Just kidding!

Try controlling that!

 

Forget vanity plates. Your car’s about to get social!

I used to joke about this a few years back: it would be only a matter of time when we were able to get ‘custom’ license plates that connect to your network instead of those static vanity plates. You know, another kind of URL that connects the dots to a social network.

Yikes! It’s here!

BUMP just launched at DEMO, the launchpad conference for tech companies.

Which means those cryptic, ridiculous (and often egoistic) plates could someday be channeled into a way to connect with others on the road. It works through an app on a Blackberry, Android or iPhone.

Here’s how the VentureBeat site describes how BUMP works:

“When Bump users see someone in a car they want to communicate with, they take a picture of the person’s license plate. The Bump iPhone app (pictured right) or a similar BlackBerry app passes along a message, like “Way to use turn signals” or “Would you like to go on a date?”

 
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Posted by on September 23, 2010 in Hype, Social Media

 

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Could PR industry do some crisis PR in post-BP mess?

Now that the BP oil leak has been stopped —or so we hear today — has anyone considered that it may be time to create some good juju for PR, after what BP has successfully done in maiming the industry?

Many of us PR and non PR types have railed against the dark stain that BP’s oil spill is leaving. I have tremendous respect for those who handle corporate PR whether they are consultants or internal PR folk. It’s a tough job getting the organization to say it as it is, and to stop publishing mindless statements just for the sound-byte effect.

So I was hoping to see a coalition of PR agencies coming together, perhaps under the umbrella of PRSA, and the CIPR (British PR association), to bring in some of the largest booms (thought leaders) and heavy equipment (smart technologies) to stop polluting our pristine beaches (er, reputation).

PRSA’s mantra is “Advancing the Profession and the Professional.” Looks like the industry has been mugged by flaks who are effectively planting land mines along this path. Search for BP at PRSA’s web site and you see articles such as “Can the BP brand survive Tony Hayward?” I was hoping to see some folks come out say why “BP’s PR has been toxic for their business.”

Meanwhile BP continues to write about its wonderful response about how it is “Flying higher to get closer to spill response,” and its sea bird rescues.

And nobody in the PR industry seems to mind.

 

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Oil, tweets, and the gushing blogosphere will drown BP

There is no such thing as a ‘top kill’ procedure (the attempt BP made to put a huge concrete dome on the leak in the Gulf of Mexico) to cap off the gushing anger at BP  in the blogosphere.

Each day brings a new wave of voices –comments, creativity, social media channels –to shame the company that has caused the worst environmental disaster here in the US. Like this logo attack.

This one, a blog called Apologize To BP taps into the collective wisdom of anyone who has a twitter account, or some time to add some content to the site.

A post contributed by one David Diehl, alongside this picture, is titled ‘Sea Of Contrition.’ He apologizes to the captain of BP this way:

“Thanks again for inviting me to the yachting excursion this last weekend. I’m so very sorry I ate up all of your delicious shrimp during the preliminary revelry on Friday. The staff did indicate it was the last of the Gulf shrimp…”

Apologize, is acerbic and funny, obviously, but content like this (and there are hundreds of tweets being fed into the web site every minute) create a virtual gusher that intentionally or not contaminates anything that BP tries to do by way of PR.

I know, most PR people tend to say that it’s inappropriate to even use ‘ BP’ and ‘PR’  in the same sentence; the company has made so many PR blunders it’s not even funny.

The site urges readers to submit  “videos, photos, quotes, whatever you want, as long as you apologize…”

The feed of tweets into the site is a smart way to keep content flowing through the pages, even while it feeds the tweet-hungry searchers who only see it on the micro-blogging platform. The hashtag #ImSorryBP

At the time of writing, this Twitter account has had just 213 followers. I’s one more way that people will channel their frustration.

There are more. Check these hash tags that are being used to aggregate the comments and conversations:

#BP (of course, usurping the brand initials)

#oilspill

#gulfoilspill

So, despite the news that BP is trying to clean up its online rankings using SEO tactics such as buying keywords, it’s quite apparent that the groundswell is not going to be more powerful.

 

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