RSS

Category Archives: Hype

A need to ‘register’ your face –and other tech silliness

As if we don’t have enough to be concerned about! Users of the iPhone X must ‘register’ their faces so that facial recognition –a feature that everyone seems to be fawning over– works.

I am not making this up. This was reported where an iPhone user had to repeatedly ‘register’ her face because her 10-year old son unwittingly unlocked her phone. The story cites Wired reporter Andy Greenberg who :

suggested that Sherwani re-register her face to see what would happen. Upon doing so, the iPhone X no longer allowed Ammar access. Interestingly, after Sherwani tried registering her face again a few hours later in the same indoor, nighttime lighting conditions in which she first set up her iPhone X, the son was able to regain access with his face.

Does this mean that:

  • Some day there will be a facial registry, somewhere in the Cloud? For now, it’s on the device.
  • There might be an after-market for 3-D printed facial masks to crack iPhones? Apple is skeptical. Of course!
Advertisements
 
Leave a comment

Posted by on November 16, 2017 in Hype, Technology

 

Tags: , ,

Airbags on lamp posts – Signs of the times

This sounds so funny I thought it was a parody. But on checking, it appears that authorities in Salzburg, Austria have installed airbags on lamp posts. To prevent people (tourists) from hurting themselves as they walk around staring at their phones.

If ever there was a head-thumping situation to counter head injuries. Worth a read just to come to terms how far phone usage has come.

 

 
Leave a comment

Posted by on November 6, 2017 in Hype, Mobile

 

Tags: , ,

Spin doctors and the ‘Ministry of Truth’ go back a long way

There’s a new way to do spin, and it comes packaged from the Ministry of Truth. (Poor Edward Bernays. The so-called father of spin, must be doing somersaults in his grave.) Modern day spin is much more insidious that doublespeak, or ‘Newspeak.’

We the hoipolloi have a ‘scientific’ way to deal with spin. It involves making air-quotes whenever we use a word or a term generated by the Ministry.

I take on this delicious topic in my May column in LMD Magazine, titled, Alternative facts from the Ministry of Truth

Read it here.

 
 

Tags: , , , , , ,

Spinners – Stress reduction fad or potential STEM tool?

Gadgets fascinate me, especially those that have levers, sensors or even gyros. So the Spinner, a ‘momentum toy’ also known as a ‘fidget toy‘ looks promising.

If not for the fad factor.

Every kid finds it irresistible, no different from how yoyos, or Rubik’s cubes were hard to put away. But the Spinner is also seriously hyped, being claimed to solve many problems. Stress, ADD, and whatever seems to fit. But we better make a distinction between a sensory aid and a gadget that could be used just to show off. Not to mention it becoming a distraction device, rather than solving an ‘attention’ problem.

Having said that, I could envisage how with a few add-ons and variations of the Spinner design, it might be used in a STEM lesson. I’ve seen at least one teacher use the rotations and spin time as variables for math challenges. My colleague and I just discussed how this could become part of a robotics-related lesson, being a mechanical device, after all. No apps required, please!

The field is wide open. Let’s hope we don’t get steamrolled by the fad, and it doesn’t evaporate like…. last Summer’s Pokemon Go.

 

 
Leave a comment

Posted by on May 8, 2017 in Hype, Robotics, STEM, Technology

 

Tags: , , , ,

Pepsi lesson: Our B.S. detectors still work

Brand storytelling can be too fixated on featuring celebrities, weaving them in for name recognition, rather than for something they represent.

So why did Pepsi take this latest tack with Kendall Jenner? After all it had decades of insight, having used people from Michael J Fox to Michael Jackson. (Remember this one, in which Michael J Fox braves traffic, and rain?)

Inserting Jenner into a protest movement means nothing to Millenials. Unless Pepsi assumed they would fall for the fake anti-establishment story line. (Throwing in a head scarfed photo-journalist into the mix.) Or they thought most young people would like to see a can of soda solve a street crisis. Maybe they were trying to borrow from the iconic image of that calm activist in Baton Rouge who walked up to armed police.

It reminds me of the cringe-worthy tweet by Kenneth Cole in 2011, trying to hijack the Arab Spring revolution in Egypt with a brand message about its spring collection.

Writer Eric Thomas called out the lame Pepsi ad as “the holy grail of offensive media.” He dissected, frame by frame, what Pepsi got so wrong. He noted that as storytellers, we owe it to ourselves to “fight for more understanding” –and by this he means coming up with course corrections for other storytellers. “Millennials have hyper-advanced B.S. detectors,” warns Thomas.

To me there was positive that emerged out of this brand story. The hoi polloi detected the B.S. and told Pepsi in no uncertain terms.

 

Tags: , , , , , ,

Which is worse? Conspiracy Theories or Fake News?

It’s impossible to miss the conspiracy theories swirling around us whether it’s politics, technology or pop culture. You may have heard of Google News, delivering fake news snippets via a Google Home speaker.

Perfectly timed, because this month my LMD column you’ll find my wacky take on conspiracy theories, including the many tall tales concerning the Illuminati.

Titled:“Stop spreading fake news. Worry about Beyonce instead!”

(I discussed the topic here on this blog in January, while working on the article stating that news fakery is nothing new and dates back to the civil war.)

 

 
Leave a comment

Posted by on March 13, 2017 in Hype, LMD, Media, Social Media

 

Tags: , , , , , ,

Shouldn’t we ignore the tweets of the second social media president?

You may have forgotten this. In April 2013, a hacker broke into the Twitter account of the  Associated Press and sent out a tweet about “explosions at the White House.”

Reuters noted then that the Twitter ‘report’ caused the S&P 500 index to fall, wiping out  $136.5 billion of its value.

We didn’t call it fake news then – just a bad prank. It demonstrated the power of ‘news’ that the world was beginning to consume in 140 characters or fewer.

Today, the ‘hacks’ and pranks seem to come from both outside (fake news perpetrators) and within establishments. They’re still using short-form journalism, which is easily spread by headline-hungry readers.

Trump tweets (a busy search term, for sure) have become worthy of analysis at the highest levels, and not just in the media. As Mother Jones writer Kevin Drum notes, these tweets “…are not for you. They are not for the press. They are not for Congress. They are for his fans.”

Meaning, I suppose, ignore them.

One group not ignoring them, and busily documenting them, must be journalism students. They must be relishing the fact that somewhere in this is ‘Twitter torture’ is a real-time study leading to a Masters dissertation. There have been similar dissertations on the rhetorical analysis of campaign tweets. But what began on 20th January is a treasure chest.

 

Tags: , , , ,