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Category Archives: Facebook

Facebook fills George Orwell’s plot line

When you hold up terms such as ‘fake news‘ and ‘alternative facts‘ to the Orwellian mirror, things become a lot more clear.

In George Orwell’s Nineteen Eighty-four the government’s Ministry of Truth, or ‘Minitrue,’ produces distorted information through an assembly line of sorts. Importantly, though it’s managed by humans, not machines. Today we call these folks trolls, and the assembly line is the Internet.

In that fictitious dystopia, truth gets thrown down a memory hole. And citizens like Winston Smith who work for Minitrue, are tasked with creating alternative versions of history for ‘tele-screens’ and other media. Sounds familiar, doesn’t it?

There’s a telling piece in Fortune  and Chicago Tribune, journalists appear to have interviewed a Russian troll. In fact he worked with other trolls in a ‘Facebook Department.’

Did the social network know about this? In 2016 Facebook was reportedly working on a global ‘counter speech’ effort. It’s a big deal to them, even in Europe. Social networks must surely be bracing themselves for the legal consequences of sleeping at the wheel, while being compromised.

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Fake news – Old model recycled for digital age

Before we called it Fake News, it was called propaganda. Or just plain dirt.

The New York Times has a great story on the roots of Fake News. (I’ve always disliked the term; it suggests there is such a thing as ‘authentic news.’) When information is manipulated, and planted, and spread, it is not just fake but spurious. The Rand Corporation calls this the ‘Firehose of Falsehood‘ propaganda model.

It’s features are:

  • High-volume and multichannel
  • Rapid, continuous, and repetitive
  • Lacks commitment to objective reality
  • Lacks commitment to consistency.

The firehose brings in information from so many sources that it tends to consume and compromise the bandwidth of attention we have to process the information.

But while we pay attention to malicious actors who spread falsehoods, let’s not be blinded to other ways fake news, falsehoods and propaganda spread. In a much older analysis of news and propaganda (Manufacturing of Consent, 1998) Noam Chomsky revealed how systemic propaganda is part of the business model of newsmaking. He identified ‘filters’ in the media embed propaganda and bias.

Fake news is just a new digital iteration of what we’ve had, and blissfully ignored before. Everything old is new again!

 

 

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Social media warning – This time from former Facebook exec

Didn’t you suspect the backlash was coming? Is Chamath Palihapitiya right?

The former Facebooker (someone I’ve featured before) gets to the heart of the matter. Calling out the addictive nature of social media –what he calls the “dopamine-driven feedback loops.” He doesn’t mince his words. Listen to his interview and see what you think.

A few days ago I expressed my disgust:

Indeed, we need to call out social media when it is not social, and in fact becoming thoroughly anti-social. We need to aggressively educate our younger generation before they climb on board this seductive train.

Or as Chamath says, we need a ‘hard break‘ from these tools.

 

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Targeting 6-year olds. Facebook, how low could you go?

It’s shocking –but no surprise– to see how young children are being sought after as social media customers.

“Today, in the US, we’re rolling out a preview of Messenger Kids, a new app that makes it easier for kids to safely video chat and message with family and friends when they can’t be together in person.”

Sure Facebook’s release is sprinkled with words like ‘safer,’ ‘standalone’ and ‘controlled.’ It probably went through many, many iterations to make sure it addressed the hot-button issues. But let’s not be fooled as to what the real deal is: To groom younger customers to expand and dominate the base.
We like to see the research that they lean on, which they say led them to fill the need to allow kids to connect.
Facebook, if you want to have ‘thought-provoking conversations’ with parents, talk to any Montessori school, and they will tell you how and why their kids are becoming disconnected. (I am cross posting this from my wife’s Montessori school website.)

Gifs, masks, drawing tools, and stickers don’t constitute social media. Nor do they nurture connections!

C’mon, Facebook!

Read what others have to say:
 

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Cyber-warfare – a new definition is overdue

Used to be that cyber war was considered actions of an adversary to take down a system using the Internet. Like crippling a financial system, hacking into and holding hostage a web site, compromising power and communication grids etc. That definition  is really old now!

As authorities uncover Russian interference – specifically the work of trolls, fake social media accounts, and even advertising piped through Facebook, Twitter and Google – we should understand that cyber warfare is more subtle, and has outgrown the old definitions. It is about disrupting the behaviors, and messing with the minds of citizens. Before we show our irritation with foreign culprits, we should be unhappy with how we citizens are easily manipulated by what is online.

The glue that holds us together appears to be easily dissolved by what passes for ‘information.’ As the Philadelphia Inquirer story reveals, we are experiencing high-tech cracks and wedges to undermine us. They worked because of a critical mass of people who unthinkingly re-tweet and share posts and sponsored content. Content that few care check where the source of the post is.

Consider this sponsored ad (featured in the Philadelphia Inquirer story). It looks so silly, and poorly crafted that you’d think any person with some common sense would not even read it, let alone pass it along to others. Variations of these include chain-letters, and memes that no one knows the origin, but often accompanies a statement like “Could I hear an amen?”

For the record I never respond with an amen, for two reasons. The word is a statement of approval or concurrence reserved for prayer. It’s not the linguistic equivalent to the Like button. Also, someone’s rant does always not require public approval to make it more valid. You can still be a friend whether or not you agree with someone’s pet peeve. And for heaven’s sake (pun intended), don’t Like or re-tweet this post unless you a read it in its entirety.

Cyber war is no longer just about attacking hardware or infrastructure. It’s about unhinging us through the things that pass through the pipes that connect our hardware. It’s not about a denial of service, but about a denial of common sense.

 

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Technoference and Emojipedia – Part of our evolving vocabulary

While you were not paying attention, a new vocab has been tying up its shoes and sprinting through the techno-social-media crowd. (Sorry I just made up that super-hyphenated word.)

Emojipedia does exist. It’s a place where you could find such things as a ‘Man teacher: medium skin tone’. (Several variants, actually, as seen on Facebook, Samsung devices and Google.) If you’re looking for a person shrugging (not sure why, but…) there are 18 variants, and you’ll find some for world events and animals and such.

I could give you some even more obscure words, especially if you want to flummox someone. Try fudgel. It means one is pretending to work though basically fudging. Or ‘Grok.‘ If you haven’t run into this, I guess you don’t quite grok this post.

 

 

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Could they be social minus the media? Dire mental health finding

If you have teenagers, you know the dilemma. How do we get them to make connections without a device?

A subset of this includes:

  • How do we keep the phone away from the dinner table?
  • At what time should all devices be off in the home?
  • Is there a good reason to allow my daughter to use Snapchat? Or Instagram?*

As someone who once conducted workshops on how to adopt social media, I feel it is my responsibility to now warn young people about the unintended consequences of trying to be ‘social’ via a screen. We don’t need research to tell us that a generation could be experiencing serious issues very soon if we thrust smart phones into their hands, and hope for the best.

This research just in: Mental health and Instagram. 

Conducted by the Royal Society for Public Health in the UK, it has young people using words like ‘fake,’ ‘intimidating,’ and ‘superficial’ to describe platforms such as Instagram and Snapchat. The report explains how:

  • Young people say that 4 of the 5 social media channels make their feelings of anxiety worse!
  • A phenomenon called ‘Facebook Depression‘ which involves being ‘constantly contactable’ and having unrealistic expectations of reality. I had never heard of such a phenomenon, though suspected this existed.
  • FoMo (Fear of missing out) is also a thing, and is another cause of distress, something adults are just getting to know about.
  • There are indeed opportunities, despite the dire warning this report sends out.

Not many young people realize that Facebook owns Instagram and WhatsApp. 

 

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