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Category Archives: Podcasts

Podcasting is hot stuff. Again!

There seems to be a growth spurt for podcasting.

I love the fact that the audio format has been on the upswing, even despite the explosion of screen-based communication options. Depending on who you ask, they will tell you video didn’t assassinate the radio star for various reasons. Such as

  • Podcasts is immensely portable, and does is perfect for multi-tasking
  • Podcasts capture the ‘authentic’ voice of the person or the moment being represented – no fake ‘DJ voice’ required
  • Podcasts have in their DNA something akin to long-form journalism – deep dives into content, rather than skimming a topic

  • Podcasts lend themselves to drama, even while being authentic. The nearest thing to the documentary.

My recent favorites are Snap Judgement, Serial, Invisibilia (former radio Lab producers), and Star Talk.

Apart from the usual line up of This American Life, For Immediate Release, and EdReach, an education podcast for Ed-tech matters I now dabble in.

 

Interestingly this year will be six years since I first got into podcasting. And this year may be the year we begin podcasts at my school. More on this in a later post!

 

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“This is Salt River Radio!”

Audio is a powerful medium. Overlooked, but extremely powerful.

While video gets all the attention, audio programs –basically podcasts — have been steadily growing recently. This week, I began the new semester by upping the ante for 5th and 6th grade students, showing them how to become producers of content. To start off, I got them to think of themselves as owning their own radio show. A news show, a sports show, or a show about events in the community.

How do they plan and create content? What are the elements of a good show? Good information? A nice pace? A strong personality? Music? Sound Effects?

I plan to use some of my prior radio experience to get students to create their ‘shows.’
Audacity-2.0.png
The software we will be using is Audacity, which is really powerful software. All computers in the Computer and Technology Lab are now loaded with Audacity, and we just got started understanding how  tracks and buttons work, and how to export an editable audio file, to work on it as we move along.

I’m sure you’re wondering: how could digital natives get so excited about ‘old media’? You would be surprised!

‘Salt River Radio’ is the tip of the spear of something bigger I have in mind. I am also looking for input from anyone with radio experience, who would like to be a part of this project, either as a guest instructor, or otherwise.

Stay tuned, if you’ll pardon the pun.

 

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‘Doodles’ push up the audio channels on Google

If you’ve been on the Google search page today you couldn’t have missed the tweak to the traditional Google Doodle. This one is for International Women’s Day.

To call it a tweak is to both understate it (and to state the obvious!) These Google Doodles are always a tweak up on what we have expected.

Notice, too, how these Google doodles now have a neat audio quality? On Valentine’s Day it featured mini stories by Ira Glass –the best ‘radio voice’ today in the U.S. Just like Ira’s show This American Life, Google encapsulated vignettes related to romance in (what else?) little colored hearts. You could read about that project here.

The point of all this is that plain old audio appears to be making a comeback. Big time comeback, if you consider how services such as Sound Cloud, and VoiceThread have become popular.  Is it that we have become jaded by video and pictures –with every mobile phone on the planet generating all this flotsam that wears us down? Or, is it that we may be kicking our habit of glazing over stuff, and now yearn for deeper content?

I didn’t mean ‘plain’ when I said plain old audio. Recording devices now capture a lot more quality than before. We can capture a lot more conversations, and almost make our mini audio documentaries with them. Our own little ‘Audio Doodles’.

And we are richer for this!

Now if only some rich uncle (or Google) would underwrite this idea

 
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Posted by on March 7, 2014 in Media, Podcasts, Social Media

 

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Trademark ‘Violators’ in a Connected Era

If someone were to come up with an Encyclopedia of Lessons Learned it would surely run into volumes. I would love to help edit it!

Shel Holtz and Neville Hobson bring up one more case of how companies get it wrong when trying to protect their brand by trying to silence a fan and calling it “infringement.”  (Check out For Immediate Release podcast. Show # 705)

The case involved Nutella, and a fan who started something called World Nutella Day, created by one Sara Rosso. It reminded me of a case involving the line “Eat More Kale,” that was completely different, in terms of not using a brand, but “infringing” on its tagline. (I understand that advertisersconsider taglines as “intellectual property” even when they are really  sharable markers, not some protected species.)

I interviewed Bo Mueller Moore for a section in my book that talks about “speaking out of turn” and why we do it. The reason these cases resonate with me is because I was the recipient of one of these silly, corporate Cease-and-Desist letters myself, way back in 2000. I know first hand, what it means when a fan-boy (or fan girl, in Rosso’s case) is asked to shut up, or face a battery of lawyers.

You could find more about this, in Chat Republic.

But to get back to the podcast, it features an excellent discussion on why, especially (but not exclusively) in an age of social media, companies should strongly think through what they are really trying to lock down: The brand identity, or the conversations arround it? I didn’t know this, but Shel Holtz, who once worked for Mattel, referred to how the company had tried to sue the band Aqua, for a song called “Barbie Girl” –in 1997.

In 2009, Mattel did an about turn. It sanctioned and released a music video with the song.

A sobering thought for anyone considering firing off a cease-and-desist, today.

 

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Brand Voices vs Brand Conversations

It’s easy to confuse the power of voice, when discussing ‘brand voice.’

(Don’t bother Gogling it, as there are some 441 million results, some of it with the predictable talk about signage etc.)

The Voice of the Brand belongs to two groups, depending on whom you speak to:

(a) The people who define the brand, and “know” what it stands for, and articulate it in their channels. This is really what I would call Brand Talk. Sometimes I cynically call it Bland Talk.

(b) The folks to buy it or use it, and talk it up in their own communities, and sometimes on the brand-owned channels. These are, arguably, more authentic Brand Voices. They tell you why people are using the product or paying attention.

But let’s cut through all this and look at brand conversations, to figure out what are the most valuable conversations? These are what social media helps us unearth: those incomplete, poorly phrased sentences, the angst-ridden, or cult-like exchanges in a forum, or comments section. Those self-appointed ambassadors and know-it-alls…

Sadly, brand managers are not always up to snuff on handling the latter; this sort of anarchy; of data-mining conversations; of engaging with those the bosses instinctively want to block or ban those outside voices from the website.

ONE OF THE FEW AD-MEN who bucks the trend and critiques one-way Brand Talk, calls for true brand conversations.

Nimal Gunewardena, CEO of Bates Strategic Alliance, happens to be moderating a round table discussion I will be part of, when I launch my book, Chat Republic, in Sri Lanka in a few weeks.

His screed about Brand Conversations, called for an abandonment of ‘sales talk’ and the 30-second-commercial mindset. It seemed akin to 1st century monks arguing against using calligraphy.

“It’s time to start thinking beyond that 30 second commercial. It’s time to combine the power of TV with the connectivity and engagement power of digital and social media. It’s time to explore new formats. Two-way conversations, rather than one-way broadcasts. It’s time to talk to communities who have common interests.

To which one person commented:

“oh how our vocabularies have changed recently! We are all part of a social media revolution and it’s simply not possible to have our heads deep in the sand any more.”

It’s so easy to provide knee-jerk responses to the role of conversations: To engage, to discuss, to share etc. I try to pry these apart in Chat Republic, and encourage readers to think of conversations as the ‘operating system’ for their community (OK, maybe the brand) they manage.

We cannot bury our brand-saturated heads in the bland.

 

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Podcasts on iTunes

For those who always ask, here are the podcasts of my radio show, Your Triple Bottom Line.

They are on iTunes

http://itunes.apple.com/us/podcast/your-triple-bottom-line/id399839403?ign-mpt=uo%3D4

 
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Posted by on December 10, 2010 in Podcasts

 

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When you can’t broadcast, why not podcast?

A funny thing happened on the way to the radio station this week.

We had a great guest lined up, but were informed a day before that that time slot –7 PM Arizona time — was being preempted because the station, KFNX, had a prior commitment to carry the University of Arizona basketball game.

Rather than take a hiatus, I decided to pull out my trusty Zoom H4N and record a podcast with my co-host Derrick Mains. It happened to be a fitting week to talk of the launch of a baseline study by his company, GreenNurture and Miller Consultants. (More details here at the show web site.) This podcast also includes a report from Heather Clancy, our second on-the-ground correspondent.

The irony of this is, the radio show grew out of a weekly podcast! So, using social media-based format to broadcast a ‘show’  is more than a fall back. It’s an integral part of what I’m doing in radio in the digital era.

 

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