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Category Archives: Twitter

Itchy fingers, clumsy tweets

Donald Trump’s (ab)use of his Twitter account will one day be looked at by historians in about the same way archeologists scrutinize cave paintings.

Back in April, when I was working on my June column for LMD, I had this sense that Trump’s clumsy (but some would say strategic) tweets would be worth focusing on.  Besides the political and international furor swiring about them, there are lessons in them tweets for anyone using social media.

And that was even before he bestowed upon us covfefe.

 

 

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Typos in educashen tweets mask bigger issues

I’m sure Dan Quayle, the vice president who got famous for (mis)spelling ‘potatoe must feel vindicated, now that the new US Education secretary had a tweet sent out to correct a typo in a previous tweet. Unfortunately the apology contained this gem:

“Post updated – our deepest apologizes for the earlier typo.”

Now I’m not going to join the bandwagon and frame it as the end times in education. We all make mistakes. Even one like this, as her staff did. Mistakes happen when we blurt things out without much thought.

However, there are some lessons here worth repeating about using a social media handle to go public:

What is the purpose? Micro-blogging, or trying to communicate in 140 characters requires a different discipline (from say shouting, or firing off a press release). One needs to craft the message to the channel and its audience. What was the point of the Education secretary’s Twitter handle being used to publish a quote from the essayist and author? Just to show that the department is clued up on sociology and civil rights? Come on! Does the Dalai Lama need to quote Gandhi to prove himself?

Whose ‘voice’ is it? A department or an organization comprises many divisions. But the top dog sets the tone of voice. A random quote is quite an anemic way to communicate, since it basically reflects no one. Is the channel a news feed, or for insight into the workings of the organization? Is it a place to link to important assets, or ideas? It can’t be all things to all people. Define your brand voice!

Who is doing it for you? Sure someone else may manage the communication, but you oversee it. Or, as some companies like Dell do it, set up multiple Twitter accounts for different constituents. This was something we discussed in 2009 and 2010.

Perhaps government agencies shood should go back to Twitter skhool school. Or at laest least take communication 101.

 

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Is there an injunction about Tweeting in ALL CAPS?

Anyone who began using Twitter around 2008, may recall that there were certain requirements and protocols that had to be learned, unless you wanted to risk the wrath of the twitterverse. (How many of you remember using 40404 short code? If not, never mind.)

One of the holy cows about using Twitter was to avoid all caps. It was common sense, and a convention borrowed from email etiquette. We still tell young people getting started with email that it is rude to type in all caps; there are others ways to add emphasis. Communication doesn’t require one to shout! The intended audience is supposed to be respected.

So what do you tell a young person who sees the president of the United States using Twitter frivolously, impulsively, and using the tool to bully, shout and vent?

There are some things in life for which you don’t need a handbook. However I’ve got this 2009 book titled The Twitter Handbook, I will be happy to mail to 1600 Pennsylvania Avenue, Washington DC. Someone seriously needs a crash course.

 

Shouldn’t we ignore the tweets of the second social media president?

You may have forgotten this. In April 2013, a hacker broke into the Twitter account of the  Associated Press and sent out a tweet about “explosions at the White House.”

Reuters noted then that the Twitter ‘report’ caused the S&P 500 index to fall, wiping out  $136.5 billion of its value.

We didn’t call it fake news then – just a bad prank. It demonstrated the power of ‘news’ that the world was beginning to consume in 140 characters or fewer.

Today, the ‘hacks’ and pranks seem to come from both outside (fake news perpetrators) and within establishments. They’re still using short-form journalism, which is easily spread by headline-hungry readers.

Trump tweets (a busy search term, for sure) have become worthy of analysis at the highest levels, and not just in the media. As Mother Jones writer Kevin Drum notes, these tweets “…are not for you. They are not for the press. They are not for Congress. They are for his fans.”

Meaning, I suppose, ignore them.

One group not ignoring them, and busily documenting them, must be journalism students. They must be relishing the fact that somewhere in this is ‘Twitter torture’ is a real-time study leading to a Masters dissertation. There have been similar dissertations on the rhetorical analysis of campaign tweets. But what began on 20th January is a treasure chest.

 

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It’s settled then: There won’t be an oxymoron in the White House

For all the debate prep, no one could have contained Donald Trump as he hurtled toward the precipice, sliding on the rocks of loose talk. In the end, despite fancy slogans, websites, and stage props, something as basic as good communication skills makes or breaks a leader.

A free, seemingly easy-to-master, tool should be handed to someone of Donald Trump’s personality with a warning: “May cause user to implode.” Just like Twitter, a microphone could also be a dangerous tool. Indeed, many before him have been dispensed into the heap of disgraced leaders and also-rans because of a hot mic, or a video capture, or even a spool of tape.

Another interesting thing about Trump was his penchant for ‘truthful hyperbole’ – a term he used in his book, The Art of the Deal, which, to be fair was ghost-written.

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But as is evident now, truthful hyperbole, a classic oxymoron, is the long fuse that led him to where he is, an outcast of the party he represents.

Citizens vote for leaders who articulate their hopes and needs. Thankfully voting for an oxymoron was not an option.

Footnote worth listening to: Nixon’s tape archive recording where he and his staff discuss ”lying to a base.’

 

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Your ‘rights’ aren’t much under Twitter’s Terms of Service

I’m amused at what Twitter packs under ‘Your Rights;’ in its Terms of Service.

“By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed).”

In other words, it says, soon after it says “You retain your rights to any Content you submit, post or display…” etc, it lets you know that you have no control over what it does with any content you tweeted, whether it be pictures, ideas of comments.

But hey, when one uses a free communication platform, one doesn’t get it for free. As we remind young people, you pay for the ‘free’ service in one way or another.

Let’s just rename Terms of Service, ”Cost of Service.”

 
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Posted by on October 1, 2016 in Social Media, Twitter

 

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Earth to Scott Kelly: Welcome home!

Watching Scott Kelly, and his ongoing work on the International Space Station for the past year has been like following a live-action science-and-technology class.

Many of the NASA-related activities in our school this past year (talking with an engineer at JPL, and the crew of a Mars mission simulation etc) have directly or indirectly addressed to the big question “What will it be like to live on Mars?” Astro-twins Scott and Mark Kelly, have become the human faces of astronomy, aerospace, and space exploration.

Students keep asking questions such as:

What kind of ‘work’ do engineers and astronauts do, besides floating around doing ‘space gardening’ and 3D mapping? Some amazing work is described here. We watched some incredible views taken by GoPro cameras aboard the ISS, including one involving inserting the GoPro into a water bubble.

On the fun side, I’ve even used Scott’s Time Magazine cover photo to teach a class on Photoshop (replacing Kelly with a 6th grade teacher who’s got a similar look.)

Here’s hoping we see more of Kelly brothers, and get to hear from Scott. Perhaps in a future Mars Day!

He should be back on earth tonight – NASA says touchdown is scheduled for 11:27 pm Eastern Time. As he put it in 140 characters before he left the ISS, “the journey isn’t over.”

 

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