RSS

Category Archives: Twitter

Fake news – Old model recycled for digital age

Before we called it Fake News, it was called propaganda. Or just plain dirt.

The New York Times has a great story on the roots of Fake News. (I’ve always disliked the term; it suggests there is such a thing as ‘authentic news.’) When information is manipulated, and planted, and spread, it is not just fake but spurious. The Rand Corporation calls this the ‘Firehose of Falsehood‘ propaganda model.

It’s features are:

  • High-volume and multichannel
  • Rapid, continuous, and repetitive
  • Lacks commitment to objective reality
  • Lacks commitment to consistency.

The firehose brings in information from so many sources that it tends to consume and compromise the bandwidth of attention we have to process the information.

But while we pay attention to malicious actors who spread falsehoods, let’s not be blinded to other ways fake news, falsehoods and propaganda spread. In a much older analysis of news and propaganda (Manufacturing of Consent, 1998) Noam Chomsky revealed how systemic propaganda is part of the business model of newsmaking. He identified ‘filters’ in the media embed propaganda and bias.

Fake news is just a new digital iteration of what we’ve had, and blissfully ignored before. Everything old is new again!

 

Advertisements
 

Tags: , ,

Typos aside, should they ignore his tweets?

Have you wondered if the media is unable or unwilling to ignore Donald Trump’s puerile tweets?

I’m willing to bet that if the major news organizations had stopped covering the ridiculous things he unloads in a Twitter storm, he wouldn’t have got to this point. Of course he’s gaming the system, knowing they are gleefully waiting each morning for a ‘story’ or controversy.

His latest blunder, addressing the wrong Twitter handle of Theresa May is just another one that will be drowned by others in a few weeks.

Remember the last time they messed up the British PM’s name? Thought so! In January when she visited the US, the White House misspelled her name as ‘Teresa’ several times – it was spelled without the ‘h’ in the introduction to the daily guidance.

I suppose it’s impossible to not find a story in his tweets, when it causes a diplomatic flare-up. In response to his broadside against her, the right Theresa was blunt in her rebuke. (Jeremy Corbyn, Britain’s Labour leader put it best, when he advised Trump to “hold yourself back” and “restrict yourself to two or three tweets a day”.)

Many years ago, probably before the president stumbled upon micro-blogging, people actually conducted training programs for those in governance and management. It’s too late to send someone back to social media 101 classes. Itchy fingers will continue to produce clumsy tweets  as I have said before.

But perhaps a temporary blackout might help the poor chap. And our republic.

 

Tags: , ,

Cyber-warfare – a new definition is overdue

Used to be that cyber war was considered actions of an adversary to take down a system using the Internet. Like crippling a financial system, hacking into and holding hostage a web site, compromising power and communication grids etc. That definition  is really old now!

As authorities uncover Russian interference – specifically the work of trolls, fake social media accounts, and even advertising piped through Facebook, Twitter and Google – we should understand that cyber warfare is more subtle, and has outgrown the old definitions. It is about disrupting the behaviors, and messing with the minds of citizens. Before we show our irritation with foreign culprits, we should be unhappy with how we citizens are easily manipulated by what is online.

The glue that holds us together appears to be easily dissolved by what passes for ‘information.’ As the Philadelphia Inquirer story reveals, we are experiencing high-tech cracks and wedges to undermine us. They worked because of a critical mass of people who unthinkingly re-tweet and share posts and sponsored content. Content that few care check where the source of the post is.

Consider this sponsored ad (featured in the Philadelphia Inquirer story). It looks so silly, and poorly crafted that you’d think any person with some common sense would not even read it, let alone pass it along to others. Variations of these include chain-letters, and memes that no one knows the origin, but often accompanies a statement like “Could I hear an amen?”

For the record I never respond with an amen, for two reasons. The word is a statement of approval or concurrence reserved for prayer. It’s not the linguistic equivalent to the Like button. Also, someone’s rant does always not require public approval to make it more valid. You can still be a friend whether or not you agree with someone’s pet peeve. And for heaven’s sake (pun intended), don’t Like or re-tweet this post unless you a read it in its entirety.

Cyber war is no longer just about attacking hardware or infrastructure. It’s about unhinging us through the things that pass through the pipes that connect our hardware. It’s not about a denial of service, but about a denial of common sense.

 

Tags: , , , ,

News we’d love to hear

Remember that Anne Murray song with the line, “Sure could use a little good news, today“? Imagine if the headlines went like this:

“Twitter bans Donald Trump’s Twitter handle, citing cyber-bullying clause.”

“Uber discontinues plans for self-driving cars.”

“CNN to replace words like ‘optics’ and ‘weaponized’  with words in plain English.”

 

 
Leave a comment

Posted by on October 2, 2017 in Media, Social Media, Twitter

 

Tags: ,

Itchy fingers, clumsy tweets

Donald Trump’s (ab)use of his Twitter account will one day be looked at by historians in about the same way archeologists scrutinize cave paintings.

Back in April, when I was working on my June column for LMD, I had this sense that Trump’s clumsy (but some would say strategic) tweets would be worth focusing on.  Besides the political and international furor swiring about them, there are lessons in them tweets for anyone using social media.

And that was even before he bestowed upon us covfefe.

 

 

Tags: , , ,

Typos in educashen tweets mask bigger issues

I’m sure Dan Quayle, the vice president who got famous for (mis)spelling ‘potatoe must feel vindicated, now that the new US Education secretary had a tweet sent out to correct a typo in a previous tweet. Unfortunately the apology contained this gem:

“Post updated – our deepest apologizes for the earlier typo.”

Now I’m not going to join the bandwagon and frame it as the end times in education. We all make mistakes. Even one like this, as her staff did. Mistakes happen when we blurt things out without much thought.

However, there are some lessons here worth repeating about using a social media handle to go public:

What is the purpose? Micro-blogging, or trying to communicate in 140 characters requires a different discipline (from say shouting, or firing off a press release). One needs to craft the message to the channel and its audience. What was the point of the Education secretary’s Twitter handle being used to publish a quote from the essayist and author? Just to show that the department is clued up on sociology and civil rights? Come on! Does the Dalai Lama need to quote Gandhi to prove himself?

Whose ‘voice’ is it? A department or an organization comprises many divisions. But the top dog sets the tone of voice. A random quote is quite an anemic way to communicate, since it basically reflects no one. Is the channel a news feed, or for insight into the workings of the organization? Is it a place to link to important assets, or ideas? It can’t be all things to all people. Define your brand voice!

Who is doing it for you? Sure someone else may manage the communication, but you oversee it. Or, as some companies like Dell do it, set up multiple Twitter accounts for different constituents. This was something we discussed in 2009 and 2010.

Perhaps government agencies shood should go back to Twitter skhool school. Or at laest least take communication 101.

 

Tags: , , , ,

Is there an injunction about Tweeting in ALL CAPS?

Anyone who began using Twitter around 2008, may recall that there were certain requirements and protocols that had to be learned, unless you wanted to risk the wrath of the twitterverse. (How many of you remember using 40404 short code? If not, never mind.)

One of the holy cows about using Twitter was to avoid all caps. It was common sense, and a convention borrowed from email etiquette. We still tell young people getting started with email that it is rude to type in all caps; there are others ways to add emphasis. Communication doesn’t require one to shout! The intended audience is supposed to be respected.

So what do you tell a young person who sees the president of the United States using Twitter frivolously, impulsively, and using the tool to bully, shout and vent?

There are some things in life for which you don’t need a handbook. However I’ve got this 2009 book titled The Twitter Handbook, I will be happy to mail to 1600 Pennsylvania Avenue, Washington DC. Someone seriously needs a crash course.