Starting at 10 am today, I wil be interviewing Steve England, of NewMediaMarketing.
Steve’s got an interesing background in marketing, and I like to think of him as one of the smartest cross-over marketers in the Valley. What’s a ‘cross-over’ marketer?
I’ll let him explain when we get started.
I’ll let you into something else. I plan to get Steve to demo how easy it is to implement a Quick Response tag in your marketing. Be prepared to use your smart-phone!
Note: I will live-blog the interview here.
————- TWITTER INTERVIEW —————
AF: Welcome Steve England @englandsc Glad you were able to make it. Let’s try to keep this moving fast since we’ve got a lot to discuss.
SE: Thanks for the opportunity @heyangelo
AF: @englandsc Tell us about how you got into digital marketing, having started out as a Print guy — in the ‘dead tree communications’ business
SE: englandsc I was always about technology and how I could impact consumers more effectively through communications. Print was just a pathway at the time.
SE: My degree is in Visual Communications…social and mobile fall into that channel.
SE: @englandsc Visual Communications? Most people think of it as putting ink on paper. You’ve moved past that. Is paper obsolete? Or…
SE: @heyangelo We can make better use of paper by integrating with newer technologies at the same time.
AF: @englandsc Tell us about NewMediaMarketing and the awesome product – Quick Response Tags. People’s eyes glaze when I mention this.
SE: @heyangelo New Media Marketing is an Integrated Marketing agency specializing in channel optimization and focused on growing Mobile opps
SE: @heyangelo Quick Response Tags “QR Codes” are the answer bringing print to life simply by taking a snapshot of them with your Mobile Camera
AF: @englandsc I will have to ask you to explain ‘Channel optimization’ with a for instance –but I have a quick question before that
AF: @englandsc Steve, is this a good example of how a tag could be used? Sans paper most of the time… http://bit.ly/4Cmuvh
SE: @heyangelo Great example, any form of visual communications can benefit from the QR Codes with unlimited possibilities as the result.
SE: @heyangelo QR Codes allow a Marketer to deliver unlimited amounts of information to anyone through the simple SNAP-A-TAG interface
AF: @englandsc And where could someone find out more about a Snap-a-tag interface ?
SE: @heyangelo New groups form online daily in support of the tech. Feel free to follow me here for all breaking news. Also follow MicrosoftTAG
SE: @heyangelo QR Codes, TAGS will play an important role in Green Initiatives going forward through print, online and Mobile communications
AF: @englandsc Did you see today’s story about the NFL going paperless with tickets? Have the Coyotes heard about QR tags? http://bit.ly/obTKI
NMM: RT @heyangelo @englandsc Steve, is this a good example of how a tag could be used? Sans paper most of the time… http://bit.ly/4Cmuvh
SE: @heyangelo Most important factor when using QR Codes is the consumer experience and the message or call-to-action in the marketing piece
SE: @heyangelo successful marketing is also dependent on unified message within multiple communication channels and convenience to the consumer
AF: @englandsc Let me ask you to demo a tag. Could you point to one, and explain –stepwise –how it works?
AF: @englandsc So it’s a download for Blackberry, iPhone or Windows Mobile. And then?
SE: @heyangelo Once you have the app installed you can scan and activate the content behind any TAG. Also see http://www.beetagg.com as another version
SE: @heyangelo You can find TAG on my Twitter home, my email signature, any of my communication collateral, each results in a unique experience
AF: @englandsc I can see these QR tags on business cards, train stations and cereal boxes. Simplified, mobile pull marketing, finally!
SE: We have examples of video content, Phone numbers, Vcards, microsites, game pieces, surveys, location based maps…it’s endless.
SE: @heyangelo 80% of web-enabled phones can use some version of the QR Codes. More phones are shipped direct from the factory pre-installed.
SE: @heyangelo once you have the app, launch, activates your camera, position over any TAG, SNAP and you’re taken to unlimited possibilities.
AF: So a customer snaps a tag, using a camera, will it directly connect him/her to digital content?
SE: anywhere a user has web connectivity they’ll have access to content linked to that TAG. That content can be changed anytime.
AF: Is Beetag a competitor to Microsoft’s tag?
SE: BeeTagg has a less distinct appearence in their QR Codes than MicrosoftTAG but they result in the same type of experience.
SE: @heyangelo visit our website and discover how the NFL, NHL, NBA and MLB will all be influenced by this technology, SNAP our TAG and see how.
AF: @englandsc Apart from sports, is anyone in the sustainability space aware of the this new form of marketing?
SE: Thanks for the opportunity to share our thoughts on how we’ll all be communicating much sooner than expected. Watch for TAGS!
AF: Great chatting, Steve! I always learn so much from you. Where can someone find one of your demos?
SE: Checkout www.Greennurture.com they have implementation launching. Using QR Codes is a Global inititive with our full support.
SE: Demos are updated frequently on our website. you can also follow @Newmediamarket or find us on LinkedIn for SlideShare content.
AF: I still like to have a T-shirt with a customized tag! http://bit.ly/4Cmuvh Maybe we should wear some to @podcampaz