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Tag Archives: Bansky

“Sending a message” – There’s the contents and there’s the medium

Slogans or protest messages on T-shirts get stale, however funny.

Speaking of making a statement, I can’t think of a better artist who has been ‘sending a message’ than Bansky.

But when a mailman landed a gyrocopter on the Washington Mall this week it was not the message that got people’s attention, but the medium. One man in an exposed flying machine.

You know it’s creative because no one seems to be talking about the contents of the envelopes that c was supposedly carrying to the nation’s lawmakers at the Capitol. We are all focused on the delivery method, aren’t we?

Marshall McLuhan  who coined the phrase ‘the medium is the message’ must be smiling, up there. No tweets. No PR agency. No Facebook page. But a pretty powerful statement.

Note: Hughes does maintain a website, where he says

Hello – I’m Doug Hughes, a mailman, pilot and the author of this web site. In my time, I’ve delivered a lot of letters, and I’m delivering 535 letters by ‘air mail’ today – a special delivery to every member of the US Congress.

On this blog post (worth a read) he speaks of wanting to ‘change the narrative’ in Washington about whom we elect. He might succeed — if only the evening news folk will only stop talking about the potential danger of the stunt.

 

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“Sending a message,” in a post-Bansky era

In my book, Chat Republic,  I feature a few examples of how ‘street talk’ has been effective, even sans the Internet.

“Banksymus Maximus”

This old, classic tactic from guerilla artist Bansky could take us into a whole new discussion of how to create buzz, often without words.

Here’s the set-up: In 2005, Bansky managed to place a fake “rock painting” in the British Museum. As you could see, it shows a caveman as a different kind of hunter and gatherer. The rock was stuck onto a wall in a ‘Roman Britain’ section.

Just plain ‘art-jacking’ or is Bansky an ingenious, much-ignored communicator? In a world empowering us to ‘speak out of turn’ do tactics like this feel relevant? Or are they too edgy for you?

Before you come to a conclusion, take a look at the modern version of this phenomenon, known as Culture Jacking.

I would love to hear your comments.

 
 

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