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Tag Archives: radio

As trust far as trust in media goes, funny how radio beats the Internet

Interesting how the one place we associate with up-to-the-minute information is the least trusted. While what some would call ‘old school’ media –Radio! –consistently earns people’s trust.

Among several studies looking at media trustworthiness I was fascinated by this European study. (Trust in Media, 2017 by EBU)/ Some highlights:

  • 64% of countries surveyed find radio the most trusted
  • 59% of citizens in the EU trust radio
  • Social networks are the least trusted (except in eastern Europe)
  • In 12 out of 33 countries 64% of citizens mistrust the Internet

Check these snapshots. The Internet is seeing red!

 

 

 

 

 

 

 

 

 

It gets worse on networks we sign up to –if only to connect with those whom we assume are trustworthy.

 

 

 

 

 

 

 

 

 

Which begs the questions.

  • How did we get here?
  • Or better still, why have we – who often comprise the ‘sources’ of news on social networks –misused the resource?
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Posted by on September 20, 2017 in Media, New Media, Social Networks

 

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Podcasting is hot stuff. Again!

There seems to be a growth spurt for podcasting.

I love the fact that the audio format has been on the upswing, even despite the explosion of screen-based communication options. Depending on who you ask, they will tell you video didn’t assassinate the radio star for various reasons. Such as

  • Podcasts is immensely portable, and does is perfect for multi-tasking
  • Podcasts capture the ‘authentic’ voice of the person or the moment being represented – no fake ‘DJ voice’ required
  • Podcasts have in their DNA something akin to long-form journalism – deep dives into content, rather than skimming a topic

  • Podcasts lend themselves to drama, even while being authentic. The nearest thing to the documentary.

My recent favorites are Snap Judgement, Serial, Invisibilia (former radio Lab producers), and Star Talk.

Apart from the usual line up of This American Life, For Immediate Release, and EdReach, an education podcast for Ed-tech matters I now dabble in.

 

Interestingly this year will be six years since I first got into podcasting. And this year may be the year we begin podcasts at my school. More on this in a later post!

 

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“This is Salt River Radio!”

Audio is a powerful medium. Overlooked, but extremely powerful.

While video gets all the attention, audio programs –basically podcasts — have been steadily growing recently. This week, I began the new semester by upping the ante for 5th and 6th grade students, showing them how to become producers of content. To start off, I got them to think of themselves as owning their own radio show. A news show, a sports show, or a show about events in the community.

How do they plan and create content? What are the elements of a good show? Good information? A nice pace? A strong personality? Music? Sound Effects?

I plan to use some of my prior radio experience to get students to create their ‘shows.’
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The software we will be using is Audacity, which is really powerful software. All computers in the Computer and Technology Lab are now loaded with Audacity, and we just got started understanding how  tracks and buttons work, and how to export an editable audio file, to work on it as we move along.

I’m sure you’re wondering: how could digital natives get so excited about ‘old media’? You would be surprised!

‘Salt River Radio’ is the tip of the spear of something bigger I have in mind. I am also looking for input from anyone with radio experience, who would like to be a part of this project, either as a guest instructor, or otherwise.

Stay tuned, if you’ll pardon the pun.

 

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A formula for going viral? Picking Everett’s and Brown’s brain

I had a great conversation with Brown Russell, former Chairman of Gum Tech (GUMM:NASDAQ), last evening on our radio show.

Brown was behind (and by this I mean he led) the launch of Zicam –the cold remedy, medicine. I didn’t know this but Zicam was one of the fastest growing new cold treatments in recent history.

The reason I thought he would be a great guest was because of a book I noticed on his desk one day. It was one of those thick books on communication that communicators who have just graduated may have not even heard about: The Diffusion of Innovations by Everett Rogers, first published in 1962. (By the way Rogers published 30 books in 15 languages.)

To put this in perspective this was before the Internet was ‘discovered.’ And some of the concepts Rogers analyzed presaged  viral marketing by what, 40 years, maybe?

How do ideas spread and products take off, I asked? Is the diffusion of innovations across networks (the unwired kind) dependent on a marketing and PR push? Derrick brought us a good point –that demand, could possibly be influenced by planned scarcity (as in Apple’s play); by game mechanics (as in earning rewards), and filling the need that nobody has quite recognized (as in Facebook).

Here’s the podcast, if you’re interested. http://bit.ly/your3bl11

By the way, if you occasionally use terms such as ‘early adopters,’ ‘late majority’ or ‘laggards’ you’ve been borrowing from Roger’s theory!

 

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What’s a ‘Great Place To Work?’ Podcast of radio show

Employees are either ticked off or raring to go.  That’s the commonly held wisdom, right?

I wanted to find out and conducted a survey before my radio show, Your Triple Bottom Line.  Some pleasant surprises: A large percentage of responders have positive things to say about the workplace. (The survey is still open for a week, so that number could change.)

However, when asked to describe what a terrible place to work was, one respondent cited “Filth, blind micro-management, too many chiefs.”

Hmmm! Too many chiefs is a common refrain whenever I speak to companies about what’s the biggest stumbling block to a more collaborative workplace.

I conducted this snap survey because we were planning on asking our guest, a much-acclaimed author of the book Fired Up Or Burned Out, about what kind of leadership makes workplaces so dreary or at other times, inspiring. The book (it’s received great reviews on Amazon!) takes you into the ‘power of connection’ at work from the American Revolution to… Starbucks!

Show # 8 – with Michael Stallard

Download a PDF of the book free here.

Cross-posting this from the Show blog, Your3bl.com

 
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Posted by on September 23, 2010 in Book Reviews, Podcasts, Radio, Social Media

 

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What’s your story? Dump the ‘pitch,’ find your story!

I’ve said it before: radio, which seems a lot like ‘old media’ has one leg up over new media because it’s where people come to expect to hear stories. Not sound bytes, not pitches, not bullet points, not all those forms of condensed communication snacks we have come to expect in every other form of media.

Don’t blame it on TV entirely. There are TV programs that refuse to do the truncated story, shun the fast cuts, and slick camera work so as to let the story unfold. We have ingested this packet switching mentality that the Internet brought with it, and forced our stories into the tiniest bits of content. It’s become the default format, and we go along with it.

But guess what? It is not the only format that works.

Exhibit A: I listened to a long segment today on a new trend Daryl Hall started, called Live From Daryl’s House. It’s an internet phenomenon. But if it hadn’t been thoughtfully told as a story by NPR reporter Robert Smith, I would have skipped it.

Exhibit B: Radio again. This time I have to bring in the show I co-host with Derrick Mains as an example of how we make  ‘talk show’ (in most people’s minds it’s where the hosts yak all the time) into a storytelling space. We bring people around the topics of business entrepreneurship, innovation and corporate sustainability, and let their stories unfold.

Everyone’s tired of hearing pitches. Too many people tell you what they do in that distilled, dehumanized format. Stories have a different pace, and in fact, different goals. Yet they break through the clutter in a more powerful way.

What’s your pitch? Could you turn it into a story? Try it. Record it and listen to it. You’ll never want to talk in bullet points again!

 
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Posted by on September 18, 2010 in Marketing, Radio

 

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Interview with BlogTalkRadio

I was interviewed at the IABC conference by BlogTalkRadio. It was a great privilege to be on the show with Meryl David of Zurich Insurance.

What’s BlogTalkRadio? The name is probably the best explanation of what it stands for. It also says that it’s where “freedom of speech meets social networking.” From a production point of view, it’s easy to use. No microphone, no software. Just a phone and a computer. For listeners, there’s a wealth of programs such as art, religion, comedy, marketing, to technology and writing. Business has more than 4,000 programs, health more than 2,000.

Listen to IABC on internet talk radio

The segment I was interviewed on could be found here.

 
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Posted by on July 17, 2008 in Social Media

 

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