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Bad week for United, Pepsi and Spicer. Good week for apologies.

A week like no other, when an airline, a fizzy drink and the White House faced the wrath of citizens.

Here are the three apologies.

The Pepsi Apology

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize…we did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

 

The United Airlines Apology

“The truly horrific event that occurred on this flight has elicited many responses from all of us: outrage, anger, disappointment. I share all of those sentiments, and one above all: my deepest apologies for what happened. Like you, I continue to be disturbed by what happened on this flight and I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way.”  Oscar Munoz, CEO   Read the full statement here.

The Sean Spicer Apology

“In no way was I trying to lessen the horrendous nature of the Holocaust….I was trying to draw a distinction of the tactic of using airplanes to drop chemical weapons on population centers. Any attack on innocent people is reprehensible and inexcusable.”

 
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Posted by on April 15, 2017 in Public Relations

 

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Video can be great. Cameras can be dangerous…

When I talk to people about why video can be a powerful tool, it’s easy to oversimplify and talk about producing in-house vlogs. But if you look at the variations, you’ll see they could range from citizen journalism submissions, to ‘anonymous’ viral stories, to damaging claims, to pranks. Hers are three uses of video that can make or break a brand’s reputation.

These two will go down in the books as the best and worst of how video mined social media in 2009.

Samsung created this contrived piece for Smart Led technology:

Hewlett Packard, on the other hand is at the receiving end, responding to this direct, damaging claim about its facial tracking technology in its web cams

And speaking of being at the receiving end, here’s how another brand faced the music, so to speak. My all time favorite this year.

What are your most memorable videos for 2009? Share a link with my readers, and us why video matters.

 

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